Overview of Industry

IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 14 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.

This company is a major producer of magazine. they have several different titles which cover everything from fashion music and lifestyle advise. They say they have reached ‘almost 26 million UK adults’. Some of which are women which they split into mass market women, which would be described as mainstream women who are interested in magazines like ‘woman’ magazine and ’heat’ magazine, and upmarket women which are more of a higher class and would read magazines like ‘vogue’ and ‘cosmopolitan’.