The NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music. The award-winning www.nme.com, launched in 1996, has grown to be the biggest commercial music news site in Europe.
Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30
• 80% of NME readers feel that music is an important part of their lives
• 79% of NME readers like to listen to new bands
• 63% specially choose to listen to indie/guitar bands
• 49% specially choose to listen to live bands in studio
• 52% are interested in taking a musical course/qualification
• 36% are thinking of buying a musical instrument in the next year
• 34% are working full time, 18% are working part time and 26% are full time students
• 62% read at least 3 out of 4 issues
• Almost half (49%) have been reading NME for at least 3 years
• 84% think the magazine gives them what they want spending an average of 46 minutes reading each issue
This is an established music magazine product. IT is instantly recognised by all audiences including its own target audience. It caters for the indie and alternative music industry instead of chart or pop music. It’s mainly targeted at males on an average age of 25 but is popular among females and younger students too.
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